Design Principles

These design principles are an extension of TrueAccord’s mission and values which can be found at


Transparency increases trust, improves choice and removes hidden agendas. TrueAccord should not seek to use design that would influence the customer to come to a decision that is contrary to their intention.


Trust is the foundation of our service and product. Without trust our customers will be unwilling to interact with us at any level. Professionalism and consistency will ensure that our customers feel safe about working with us.


Simplicity increases efficiency and understanding. Reducing cognitive load will empower customers to make a more confident and informed decision.


TrueAccord looks and behaves unlike any other collections experience on the market today. Because of the thoughtfulness and attention to detail the customer knows that we care about them.